I love this post, but as a visual identity designer, I can tell you that good personal branding is not those things. It is not a box. It’s a visual voice. It is fluid, not rigid. The reason everyone seems to think it’s a terrible thing is because the vast majority of designers apply the traditionally understood model of branding (machinated corporate personas) to individual humans. And it doesn’t translate. I wish more people would consider the concept through the lens of an artist. What is so terrible about a visual narrative?
I love this post, but as a visual identity designer, I can tell you that good personal branding is not those things. It is not a box. It’s a visual voice. It is fluid, not rigid. The reason everyone seems to think it’s a terrible thing is because the vast majority of designers apply the traditionally understood model of branding (machinated corporate personas) to individual humans. And it doesn’t translate. I wish more people would consider the concept through the lens of an artist. What is so terrible about a visual narrative?
Loved this!!
You all are fabulous! Another great read with amazing recs, particularly the piece about personal brand. Kudos to the work you all are sharing!